If you don’t know what SEO is, you’re not alone. Check out
this fantastic article and video to understand it a little better.
So, that’s really great. But, how does SEO and social media
relate?
These two tools go hand in hand when it comes to online
marketing. You can’t really utilize one without the other and be successful
with your online footprint. As a company, this is so important to understand.
Sometimes companies focus so much on having good social media without even
considering their SEO, or vice versa.
To have optimum success, you need to have useful social media
content that can be discovered via search engines. Obviously, web users turn to
search engines to find needed information these days and if your content isn’t
easily found then it won’t be useful to customers.
This article helps us understand that social media and SEO
need to have a social media road map in order to be successful.
There are five steps on this road map:
1. Find the audience – understand who they are, what they
like, and what they do.
2. Define your objectives – usually driven by sales or
wanting to be discovered.
3. Establish a game plan – focus on content and interaction.
4. Create a tactical mix – find out where your audience
interacts and shares content.
5. Measure your goals – Goals should line up with objectives
and can be direct or indirect.
To summarize, as this article states: Content + Links =
Search Engine Success. That seems simple enough, but it is critical to understand how social media and SEO relate so that companies can see optimal results with their online marketing.
